Services / Lead follow-up system

Follow up every lead.
Until they reply or book.

Everything in the Lead follow-up starter, plus up to 3 follow-up emails, a booking link written back to the lead record, lead statuses and a weekly summary. A fixed price of £750, handed over within 21 days.

Book a free 15-minute systems check

See how a lead moves through

See the approach / Illustrative workflow

One lead.
A clear path.

This fictional example describes the planned workflow. No inbox, calendar or CRM is connected, and no client result is claimed.

01 / New enquiry
Recorded and answered.
The form adds the lead to your CRM or Airtable with its source, sends your instant reply and alerts the named person.
02 / Follow-up
Up to 3 emails.
If the lead goes quiet, up to 3 agreed emails go out over up to 10 days. The sequence stops when they reply or book.
03 / Booking
A booked call on the record.
The lead picks a slot through your Calendly or Cal.com link, and the booking is written back to their record.
04 / Weekly summary
The week at a glance.
Every week you get an email showing new leads, where they came from and their status.

Duplicate leads, missing details and failed emails need checks and a visible review path. Exact tools, timing and wording are agreed before building.

A clear scope

What you receive.

Small UK businesses that get enquiries online and lose some because nobody follows up in time.

Everything in Lead follow-up starter
A follow-up sequence of up to 3 emails over up to 10 days, which stops when the lead replies or books
A booking link (Calendly or Cal.com) with bookings written back to the lead's record
Lead statuses in your CRM, for example New, Contacted, Booked, Won and Lost
A weekly email summary of new leads, source and status
Tidying of existing lead records, up to 1,000 rows
30 days of bug fixes after handover

What we intend to improve

Every lead gets a reply, a follow-up and a clear status, and you see the week at a glance. Replies and bookings depend on your customers; no increase is promised.

The measure and baseline are agreed with you. No improvement is promised before testing.

Pricing / Agreed before work starts

Clear scope.
Fixed package prices.

Lead follow-up system £750. Fixed price. Handed over within 21 days.

Delivered as three phases of £250, each approved and invoiced separately. Phase 2 and Phase 3 do not start while an earlier phase invoice is overdue.

You pay your own software costs directly. If I can't fix it, you pay nothing.

Nothing is due up front and there is no deposit. Bigger work is split into phases that you approve one at a time. Each job or phase is invoiced in full when you approve it, and payment is due within 3 days.

Request a quote Book a free 15-minute systems check

Before we start

Useful boundaries.

What does this service leave out?

AI agents that read or reply to leads, SMS, ad campaigns, website changes, writing copy from scratch, more than one form, moving from one CRM to another and software subscriptions.
Any of these can be quoted as a separate phase between £250 and £750.
No promise of extra bookings, replies or revenue.

What access will you need?

Client-controlled accounts for your form, CRM or Airtable, email and booking tool, with agreed access
Your own wording for the auto-reply and follow-up emails, or approval of a draft
Representative test leads or approval to use synthetic ones

What would ongoing support cover?

There are no monthly plans. Each project includes a fixed bug-fix period after handover. Later changes are quoted as a separate fixed-price job, from £250.

Is the demonstration a client project?

No. It uses fictional information to show the approach. It does not claim a client result, saved hours or production integrations.

Follow up every lead.Until they reply or book.

From first enquiry to a booked call.

One lead.A clear path.

Recorded and answered.

Up to 3 emails.

A booked call on the record.

The week at a glance.